In this deep dive into the first step, “Commit to Growth,” the focus is on understanding the difference between true commitment and mere trial. Commitment involves pledging oneself to a course or path, while trying involves making attempts without binding commitment. The key question is: What have you committed to that you don’t yet have, or that you’re not actively pursuing?
Agencies that excel own this difference and commit to growth. To help producers double their personal income, it’s important to acknowledge their financial needs. Most producers need to make and save more money for a secure future, but they often lack clarity on the specific amounts required. A real target, not just a conceptual understanding, drives motivation.
Producers are often ignorant about the money they need to save, the size of their book of business to achieve that, and the implications of their choices. Financial fluency is essential – the ability to express financial concepts easily. Teaching producers financial fluency, showing them the path to save, and emphasizing growth through strategic account selection can lead to meaningful wealth accumulation.
Ultimately, the commitment to helping every producer double their personal income involves guiding them to grow their book of business with purpose, make more money, save more money, and build wealth. This commitment should be codified into doctrine and communicated effectively to create a motivated and financially fluent team. The agency’s growth is intertwined with the growth of its producers.
The upcoming part, “What would it feel like as a leader or coach to know that your producers could be virtually anybody in a one-on-one sales battle?” hints at the next step in the process, building a natural product and service platform.
“After only 18 months, and less than $40,000 investment we have seen an $850,000 return, just better than 20:1. New business is up more than $700,000. We have also saved $150,000 in non-productive new producer salaries, letting them go much earlier than we would have previously. With these training and pipeline management tools, we were better able to determine they wouldn’t make it.”
“We expected to go backwards last year because of the economy, instead we grew by 7%.
With Bignition, we have 24/7 access to training. The technology finally gives us an honest picture of where each producer is on any given prospect from intro to close. We have the tools to help our producers drill down on what makes us different from our competition.”
“Our onboarding map gives our prospects a solid understanding of our service plan and how we rehabilitate a company with poor loss experience. It’s the secret to us winning and it works!
We just closed a $200,000 revenue account using The Wedge sales process and developed our onboarding map with the power of the Bignition CRM™. This program has been one of the best decisions for our firm.”
“We’ve grown the value of our agency from $8,000,000 to over $20,000,000 in less than four years. This stuff works. A commitment to sales training and discipline has created real value for us as agency owners. That’s not BS either! The sales training and accountability systems have been a HUGE part of it.
It’s all about differentiation and delivering value in a way we never dreamed possible before.”
5STEG is part of Wedge Group.
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