In this segment, Randy discusses the importance of committing to growth in the insurance industry. He emphasizes the need to go beyond traditional approaches that focus solely on price, coverage, and relationships. The proactive service platform becomes the game-changer in differentiating agents from competitors. By offering a well-defined product and service platform, agents can identify and address the pain points of their prospects more effectively. This platform allows agents to uncover hidden pain points and offer concrete solutions, converting prospects’ conditions into problems that can be solved.
The proactive service platform enhances sales meetings, transforming them from unproductive spreadsheet discussions to impactful sessions. Agents are encouraged to isolate products or services that set them apart from incumbents and competitors. The key is to create wedges that highlight unique offerings and drive success. This platform enables agents to provide value through concrete deliverables and services, giving them a competitive edge over both reactive service agents and capabilities-focused competitors. The ultimate goal is to integrate the product and service platform into the agents’ practices, leading to continuous improvement and growth.
Embracing this platform can potentially reduce the learning curve by three years, providing a structured path to success. The platform encompasses eight categories of service, comprising 42 services that agents can leverage to offer value to clients. By focusing on this proactive service approach, agents can create differentiation, motivate producers, and position themselves for extraordinary growth.
“After only 18 months, and less than $40,000 investment we have seen an $850,000 return, just better than 20:1. New business is up more than $700,000. We have also saved $150,000 in non-productive new producer salaries, letting them go much earlier than we would have previously. With these training and pipeline management tools, we were better able to determine they wouldn’t make it.”
“We expected to go backwards last year because of the economy, instead we grew by 7%.
With Bignition, we have 24/7 access to training. The technology finally gives us an honest picture of where each producer is on any given prospect from intro to close. We have the tools to help our producers drill down on what makes us different from our competition.”
“Our onboarding map gives our prospects a solid understanding of our service plan and how we rehabilitate a company with poor loss experience. It’s the secret to us winning and it works!
We just closed a $200,000 revenue account using The Wedge sales process and developed our onboarding map with the power of the Bignition CRM™. This program has been one of the best decisions for our firm.”
“We’ve grown the value of our agency from $8,000,000 to over $20,000,000 in less than four years. This stuff works. A commitment to sales training and discipline has created real value for us as agency owners. That’s not BS either! The sales training and accountability systems have been a HUGE part of it.
It’s all about differentiation and delivering value in a way we never dreamed possible before.”
5STEG is part of Wedge Group.
20 Towne Drive
Suite #375

Bluffton, SC 29910 (214) 446-3209
info@thewedge.net