In this step, the focus is on installing a playbook to achieve extraordinary growth. The playbook serves as a comprehensive guide for your business strategy. The goal is to put producers on a path to develop a seven-figure book of business.
The playbook includes several key components:
Motivation and Goal Setting: Help producers define their goals, both short-term and long-term, using a structured process. This involves breaking down goals into actionable steps and creating a timeline for achieving them.
Differentiation: Utilize a proactive services platform to offer 42 mapped-out services. These services can be customized and used to create a service timeline, making it easier to engage with clients effectively.
Prospecting and Appointment Setting: Implement a five-layer approach involving emails, voicemails, and other strategies for prospecting and setting appointments. This helps producers engage with potential clients and build connections.
Prepare to Win: Train producers in running cross-sell meetings, which involve defining client pain points, addressing objections, and using wedges to position against competitors.
Service Plans: Establish a documented service deliverable by integrating services into a timeline. This involves setting up the services, adding logos, and making them accessible for use.
Dashboard and KPIs: Monitor the success of the strategies using Key Performance Indicators (KPIs) such as appointments, closing ratio, new business written, and more. The dashboard provides automatic reporting for easy tracking.
To install the playbook, think of it like setting up a machine. Each component needs to be put in place, configured, and made ready for use. This installation process involves making sure all the elements are accessible and functional, similar to setting up a coffee machine with the necessary components.
Once the playbook is installed, it becomes the foundation for growth. It centralizes your strategies, making it easier to execute and track progress. With the playbook in place, the next step involves training your team to effectively use these strategies and make the most out of the installed playbook’s resources.
“After only 18 months, and less than $40,000 investment we have seen an $850,000 return, just better than 20:1. New business is up more than $700,000. We have also saved $150,000 in non-productive new producer salaries, letting them go much earlier than we would have previously. With these training and pipeline management tools, we were better able to determine they wouldnโt make it.โ
“We expected to go backwards last year because of the economy, instead we grew by 7%.
With Bignition, we have 24/7 access to training. The technology finally gives us an honest picture of where each producer is on any given prospect from intro to close. We have the tools to help our producers drill down on what makes us different from our competition.”
“Our onboarding map gives our prospects a solid understanding of our service plan and how we rehabilitate a company with poor loss experience. Itโs the secret to us winning and it works!
We just closed a $200,000 revenue account using The Wedge sales process and developed our onboarding map with the power of the Bignition CRMโข. This program has been one of the best decisions for our firm.”
โWeโve grown the value of our agency from $8,000,000 to over $20,000,000 in less than four years. This stuff works. A commitment to sales training and discipline has created real value for us as agency owners. Thatโs not BS either! The sales training and accountability systems have been a HUGE part of it.
Itโs all about differentiation and delivering value in a way we never dreamed possible before.โ
5STEG is part of Wedge Group.
20 Towne Drive
Suite #375โจ
Bluffton, SC 29910
๐ (214) 446-3209
โ๏ธ info@thewedge.net